Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Ex- PM's Foray for Make America Great Again
Britain's shortest-serving prime minister, began the first edition of her video series with a pledge to unmask "those with ill intent" attempting to undermine Western democracies. Truss elaborated she would reveal how an "international network of progressives function to subvert democracy and the electorate's mandate."
"We're going to look at the Trump revolution and understand how this can be achieved in Britain," Truss declared. "We'll be talking to the key figures of the Trumpist political sphere."
Prior to the program's debut, there was a notably ardent backer. "This represents the dawn of a sort of political shift," stated John Solomon. The right-leaning Just the News platform will carry the Truss's new audio shows.
Establishing Ties in the Conservative Media Landscape
UK-based allies, featuring a pro-Reform adviser, assisted in her set up the her new show. The setup is competent, though simple. She has gathered ten thousand followers in her first week and her debut achieved tens of thousands of views during that week.
This represents a modest start, but in making common cause with the journalist, she is being thrust into a mature political media sphere producing and amplifying Make America Great Again themes. Its obsessions include claims of media suppression by the traditional news outlets and a desire to eradicate a shadowy government apparatus – a force that the ex-PM holds responsible for the swift end of her disastrous time in office.
"The platform is not widely recognized outside of the pro-Trump media sphere, but it does have gravitas there, largely because of Solomon, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with Donald Trump," commented Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.
A Controversial Partner
Her effort to bring American conservative media to the UK has drawn her nearer to controversial figures such as John Solomon.
He established Just the News following backlash following accusations of pushing misleading narratives about Joe Biden's anticorruption effort in the Eastern European nation, as well as controversial stories about the former US ambassador to Ukraine.
His claims were amplified within the pro-Trump media, with he appearing as a frequent visitor on the widely-watched Fox News show. The former president personally promoted the journalist's work.
He wrote the reports about Ukraine in a series of columns for the outlet The Hill, where he was re-designated as an opinion writer following internal criticism over his articles. These reports were pivotal in the then-president's request for the Ukrainians to investigate the Biden family in 2019. These actions resulted in impeachment charges against the president. The US Senate later acquitted the commander-in-chief.
Not long after he exited the Hill in October 2019, the outlet stated it was performing a review of his columns concerning the Ukraine issue. It determined he had cited untrustworthy contacts and stated he "omitted crucial information about main Ukrainian informants, specifically the detail that they had been charged or were under investigation."
Becoming Part of the Sphere
The journalist's personal TV and radio guest spots are a indication of the right-wing media network Liz Truss is entering. Solomon mentioned his support for the program on a program he presents on Real America's Voice, a rightwing cable channel that is home to the pro-Trump commentator ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already interviewed Bannon on an early episode.
In linking up with Solomon and Just the News, the former leader has become a niche participant in a much wider network of conservative media outlets that frequently share and promote one another's material.
His personal broadcasts have frequently included personalities such as influencer Mike Benz, a rightwing influencer whose disparagement of USAID was cited by Elon Musk as grounds for closing the foreign aid agency.
A Cross-Border Foray
While Truss's stilted style and political travails have invited ridicule at home, some US observers are not discounting her efforts to reinvent herself as a UK offshoot of the Make America Great Again press.
"You have to take individuals such as her with seriousness, despite the fact that you may not want to take them literally," said a former Biden White House aide, who served in the Obama White House.
"It was evident how in 2024 President Trump used that alternative press to spread his narrative. Undoubtedly that ecosystem transmits and affects conversation abroad. It seems relatively clear to me that the environment in the United Kingdom are similar to what permitted this non-mainstream media network to prosper here."
Alan Finlayson, said the digital right-wing media sphere was already having an impact in the United Kingdom.
"Digital media knows no borders," he stated. "There exists a sort of atmosphere within which ideas travel – sometimes taking an extreme form and other times more moderately – but which is connected."
Professor Hinton said the expansion of the internet-based right wing in the UK lately meant the "possibility to have a larger effect is considerable."
Cross-Atlantic Aspirations
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